Spot on and extremely pragmatic, dear Petar – bravo!
On Malta there are several consultants who take business executives hunting and clay-pigeon shooting.
Hunting teaches you exactly what Petar described: how to find the “prey”, lure it in, track it patiently, read the signs… the whole sequence.
And then the high-speed clay targets (flying at up to 90 km/h) force you to switch your mind into razor-sharp focus. Suddenly it becomes crystal clear what’s missing to close the deal with a person or a company… because landing the contract is essentially the same as making that one precise, perfectly timed shot.
Thank you for the content! As always – sharp, valuable, and genuinely useful! 🚀
Mila, this is such a powerful extension of the metaphor. I like how you tie real hunting and clay shooting back to focus, timing, and reading signals before you take the shot.
Your framing makes the core idea even more actionable for operators and deal-makers.
Dear Petar, thank you for the kind words 🙂 it’s always a real pleasure to have discussions with true intellectuals on Substack, and you are definitely one of them!
Quite a powerful piece. This mental model feels especially future proof as environments get noisier. Leaders who can sense early and move lightly will outperform those waiting for certainty or validation. Looking forward for more🙌
Thank you, really appreciate that. I agree: as noise increases, early sensing and lightweight iteration become real advantages. Glad it resonated, and more coming soon.
Great point Mike. Attention without intent is just signal noise. Customers are defined by concrete pain, urgency, and willingness to act. That distinction is exactly where discovery becomes effective instead of performative.
Spot on and extremely pragmatic, dear Petar – bravo!
On Malta there are several consultants who take business executives hunting and clay-pigeon shooting.
Hunting teaches you exactly what Petar described: how to find the “prey”, lure it in, track it patiently, read the signs… the whole sequence.
And then the high-speed clay targets (flying at up to 90 km/h) force you to switch your mind into razor-sharp focus. Suddenly it becomes crystal clear what’s missing to close the deal with a person or a company… because landing the contract is essentially the same as making that one precise, perfectly timed shot.
Thank you for the content! As always – sharp, valuable, and genuinely useful! 🚀
Mila, this is such a powerful extension of the metaphor. I like how you tie real hunting and clay shooting back to focus, timing, and reading signals before you take the shot.
Your framing makes the core idea even more actionable for operators and deal-makers.
Dear Petar, thank you for the kind words 🙂 it’s always a real pleasure to have discussions with true intellectuals on Substack, and you are definitely one of them!
big fan of this truffle hunting analogy. So much wasted effort comes from searching everywhere instead of knowing exactly where to dig.
Appreciate that Hodman! Exactly the point. Clarity on where and who saves an enormous amount of wasted effort.
Quite a powerful piece. This mental model feels especially future proof as environments get noisier. Leaders who can sense early and move lightly will outperform those waiting for certainty or validation. Looking forward for more🙌
Thank you, really appreciate that. I agree: as noise increases, early sensing and lightweight iteration become real advantages. Glad it resonated, and more coming soon.
That‘s a ton of valuable advise here!
I might sound picky - but the problem often already starts with the term „audience“. But what you really want i stead are customers.
Audiences might like what you put out. They might give you positive resonance. But only true leads convert.
Because they have concrete dream outcomes and pain points achieving them. This is exactly what you need to become aware of + target at.
Great point Mike. Attention without intent is just signal noise. Customers are defined by concrete pain, urgency, and willingness to act. That distinction is exactly where discovery becomes effective instead of performative.