16 Comments
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Shweta Sharma's avatar

Sharp piece! this frames reputation the right way: not as optics, but as deal infrastructure.

The line that stands out is the ā€œinvisible ledger.ā€ In venture, that ledger quietly prices everything; access, speed, even how much diligence people feel they need to do on you.

I’d say reputation doesn’t just compound, it amplifies under stress. How someone behaves when a deal is slipping, a round is tight, or a company is missing targets is what actually gets remembered and circulated.

That’s where the long game becomes visible.

Petar Dimov's avatar

Reputation really does shape access and trust long before any deal closes

Neema Amin's avatar

Reputation is your infrastructure. I've sat across the table from people who held the line when it would have been very easy not to, and I've seen others take the shortcut thinking nobody was really watching. The cost doesn't show up immediately which is why people underestimate it. Then one day the intro doesn't come, a referral call goes strangely quiet, or you notice you've stopped being in certain rooms without quite knowing why.

In consulting it works exactly the same way. Every engagement is also a reference. You're not just delivering work, you're shaping what someone says about you in a conversation you'll never be part of.

Petar Dimov's avatar

The cost shows up later, and that is what makes reputation so easy to underestimate

Corinna Stukan šŸ“ˆ's avatar

It's really a long term game - always.

Chris Tottman's avatar

Edge & Reputation šŸ’™

Petar Dimov's avatar

Thanks Chris! You are definitely one of the great British VCs, and your reputation definitely precedes you. It is an honour to learn from you!

Chris Tottman's avatar

Too kind 🧔

Daniel Ionescu's avatar

People remember how you made dealing with you feel.

You can get away with being awkward, slippery, or overly tactical for a while.

The cost usually shows up later, when someone decides not to back you, or bother helping you.

Petar Dimov's avatar

People remember how working with you felt, and that usually matters more than people think

Karim | Market decoder's avatar

this is the best thing I have seen today, not just in capital markets.

Reputation is the single most important asset a human can have, in every business model

Petar Dimov's avatar

Appreciate that. Reputation really is one of the biggest assets across business, not just markets

David Hunt's avatar

I love this. Always play the long game , and integrity wins the long game.

Petar Dimov's avatar

Absolutely. Long game, steady behavior, and integrity usually end up winning in the end

Bob DePasquale's avatar

Good night go to the point about the small actions more. These are the type of things that are consistent and actually build a reputation.

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Apr 27
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Petar Dimov's avatar

That is a smart way to think about it. Thank you for joining the conversation and sharing more about your solution