Impressive forecast on MarTech evolution. The tension between hyper-personalization and data ethics is prob the most critical challenge here. When 71% of marketers believe MarTech enables personalizaton but only 53% are focusing on data security, there's a massive gap that could backfire as consumers get savvier about how their data's being used.
Appreciate you surfacing that gap so clearly. Bridging the distance between 71% chasing personalization and just over half prioritizing security is exactly where the next wave of competitive advantage (or backlash) will come from
Petar, congratulations on partnering with the VC Virtual Conference! Connecting with allocators at that scale is a significant milestone for 22nd Century Frontier.
I think we're approaching an inflection point where the MarTech sprawl becomes its own enemy. We're essentially trying to build the future with a workforce trained for the past.
Thank you Laura! Excited about the conference partnership and the doors it can open for readers and founders here.
That tension you describe is real. MarTech is compounding faster than teams are retraining, which is why upskilling and consolidation have to move in lockstep.
Marketing is one of the most impacted fields. I'm seeing it in the way I work. Started as a content writer, and now one of the few people leading no code/low code marketing implementation in our company. Great resource.
That’s a big shift in scope. It’s a great example of how AI plus no code are turning strong writers into end-to-end marketing operators rather than “just” content creators!
I do agree that there's a significant lack of skilled marketers who are willing to adapt to AI. However, I think it's necessary considering *points to everything around us*
Good luck with the family office conference! Looks great
Thank you Chris. Around 2K registrations so far. Feel free to check the online conference if you have time on Friday afternoon
Impressive forecast on MarTech evolution. The tension between hyper-personalization and data ethics is prob the most critical challenge here. When 71% of marketers believe MarTech enables personalizaton but only 53% are focusing on data security, there's a massive gap that could backfire as consumers get savvier about how their data's being used.
Appreciate you surfacing that gap so clearly. Bridging the distance between 71% chasing personalization and just over half prioritizing security is exactly where the next wave of competitive advantage (or backlash) will come from
Petar, congratulations on partnering with the VC Virtual Conference! Connecting with allocators at that scale is a significant milestone for 22nd Century Frontier.
I think we're approaching an inflection point where the MarTech sprawl becomes its own enemy. We're essentially trying to build the future with a workforce trained for the past.
Thank you Laura! Excited about the conference partnership and the doors it can open for readers and founders here.
That tension you describe is real. MarTech is compounding faster than teams are retraining, which is why upskilling and consolidation have to move in lockstep.
Thanks for sharing Petar
Thanks for reading Marianna! Glad it was useful.
Great article. Consolidating our stack is key. They add up quickly. We now do a quarterly audit
Same here! Quarterly audits are a smart discipline. It’s becoming essential for clear data flows and sane operations
Marketing is one of the most impacted fields. I'm seeing it in the way I work. Started as a content writer, and now one of the few people leading no code/low code marketing implementation in our company. Great resource.
That’s a big shift in scope. It’s a great example of how AI plus no code are turning strong writers into end-to-end marketing operators rather than “just” content creators!
Definitely.
I do agree that there's a significant lack of skilled marketers who are willing to adapt to AI. However, I think it's necessary considering *points to everything around us*